Where should your business invest in a challenging economic climate?

People, stream-lining operations, R&D, techonology or do you pause investing all together?

While it may seem counterintuitive to spend money when finances are tight, investing in your people through coaching can provide a high return on investment (ROI) in terms of improved performance, productivity, and well-being. Delivering significant returns for your business and securing a competitive advantage once the economy starts to grow.

The ROI of coaching has been the subject of sigificant research, using a wide range of methods to calauclate the impact. The results of the ROI of coaching have ranged from 37% to 570% or even 689%. Whilst 689% seems rather exaggerated, even at the lowest estimate of 37% ROI, coaching would be well worth its investment. 

Here are the benefits of investing in coaching during a challenging economic climate:

1.    Increased productivity

Coaching can help individuals identify and overcome obstacles to productivity, such as time management issues, procrastination, or difficulty prioritizing tasks. By addressing these challenges, individuals can become more efficient and effective in their work, leading to increased productivity.

2.    Improved performance

Coaching can help individuals develop new skills, knowledge, and behaviors that improve their performance. For example, coaching can help individuals improve their communication skills, leadership abilities, or decision-making processes. By improving performance, individuals can become more valuable to their organisations and increase their job security.

3.    Enhanced well-being

Challenging economic times can be stressful, and coaching can help individuals manage stress and maintain their well-being. Coaching can provide tools and techniques for stress management, resilience building, and self-care, helping individuals maintain their focus and energy even in difficult circumstances.

4.    Higher retention rates

Investing in coaching can also improve retention rates, as individuals who receive coaching are often more engaged and satisfied with their work. This can help organisations retain their top talent and reduce turnover costs.


The potential ROI of coaching makes it a worthwhile investment for individuals and businesses looking to weather difficult times and emerge stronger. At PrimeCoach we offer we offer flexible, affordable, 1:1 coaching find out more hello@primecoach.uk